The idea behind Indie App Santa is that for 24 hrs only, there needs to be a discount or promotion of some kind. Since Sofa is already free, I went with making all Winter themes free for the day. They are normally $0.99 each.
Diving headfirst into my “Year of Expansion” seemed like a good opportunity to get Sofa in front of more people.
- 5,200 new app downloads
- 7,720 winter themes “purchased” for free
Was it worth it?
Heck yes! I see a lot of long-term value in Sofa. Giving away some themes to get in front of new people was an easy decision to make.
Some random thoughts
- 5,000+ installs in one day are great!
- People love themes (and free stuff) which further confirms my idea that selling themes could be sustainable
- I’m curious how many of these new folks will buy a theme in the future
This promo revealed the greatest bug I’ve ever written, endless celebration.